CBD businesses must know the things to do and what not to do when advertising their products, especially on the internet. This is important, to avoid getting into a legal battle with federal authorities. There are federal CBD regulations in place, and every business in the sector must adhere to these. Here are some of the don’ts of CBD advertising that you must follow.
Unsubstantiated Health And Medical Claims
What is an unsubstantiated health claim? It is a claim that is yet to be proven by clinical studies. You might get away with some claims regarding CBD, but others are so noticeable that these might get the attention of federal authorities. An example is a recent claim that cannabidiol is the ideal cure for coronavirus disease. There is no evidence that it can cure COVID-19, so you must not claim that your CBD product is the best on the internet for this health condition.
Unfortunately, some CBD businesses recently invited the attention of FDA’s authorities by making these kinds of grandstanding claims. Never do anything like these. It is better to even say that your CBD product is not necessarily for any medical or health condition. Some websites even do this to avoid facing a possible legal action. Not to worry, many customers would wish to do business with you because they already know that CBD is beneficial for health.
Adding CBD To Food
The DEA and the FDA do not permit adding cannabidiol in food items, supplements, and beverages. This means you cannot sell things such as CBD soda, CBD smoothie, and so forth. That said, it is also true that some companies are selling these kinds of products. Maybe they are getting away with the sale because the FDA does not regulate the CBD sector. However, never take the lack of regulation for granted. You never know when the authorities come after you for doing something that federal regulations disallow.
Selling Marijuana-Based CBD Products
As per the federal law, no CBD product should contain over 0.3% tetrahydrocannabinol. When cannabis has less than 0.3% THC, the law classifies it as industrial hemp. This means your CBD products must be made from the hemp plant to meet statewide or nationwide laws.
You must do laboratory tests to be sure that the level of the mind-altering cannabis compound does not exceed 0.3% in your products.